T.Y. Lin Int’l: Big Bridges, Big Vision.

T.Y. Lin International Group’s projects are big. Really big. Like bridges, airports, and highways big. And the size of the projects is not measured just in simple scale, but of influence on the world’s infrastructure. They are one of the world’s pre-eminent engineering services firms. Their work is used every day by tens of millions of people. Notably, they are the firm behind the new San Francisco-Oakland Bay Bridge.

Their site is the first time their expanded company has been unified behind their one vision promise in one all-encompassing space. It’s a perfect example of how creating a company website is so often an act of defining the company itself.

Case in point. Some stats: 156 projects; seven market sectors (with 45 project types); 11 services; two regions; 53 offices, English and Chinese translation. All organized by a content strategy that flows from brand strategy, and then into the nitty gritty of a content management system. Massive infrastructure projects, indeed!

See the full FINE project tour.


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~ by joshuakelly on October 21, 2011.

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