eWine Match: Cell Phone And PC Wine Pairings

FOR IMMEDIATE RELEASE

eWine Match Service Now Sends Expert, Real-Time Wine Pairings
To Your Desktop Or Cell Phone

Get Instant Wine Suggestions At eWineMatch.com Or Text Message To 411511

NAPA, Calif. March 6, 2008 – FINE Design Group, a West Coast-based design and technology company, and Foster’s Wine Estates Americas, a leading Napa-based premium wine company, announced the launch of eWineMatch.com, completing the first real-time food and wine pairing service available via both the web and mobile phone channels.

The new eWine Match website means an easy to use “virtual sommelier” system is now at consumer fingertips whether at home, a restaurant, or the supermarket aisle. Users simply visit eWineMatch.com, or text message to 411511, and enter a meal, key ingredient or cuisine. Within seconds, the system responds with three wine selections spanning a range of varietals, regions, and prices. Customers at selected retailers will see shelf displays instructing them to append two digits to their text request to see a list of wines specific to that location.
Research shows consumers are looking for information and counsel in the large, competitive and frequently overwhelming wine category. eWine Match answers this demand with an integrated system based on a “smart” database that recognizes the dominant reactive flavors and suggests wines that would pair well with food ranging from Beef Wellington to frozen pizza.

Professional Chef and Wine Educator Jerry Comfort helped develop the intelligence behind the database by relying on the progressive wine and food philosophy that groups foods and wines according to intensity of flavors and reactivity.

“Because wine pairing is not as simple as ‘whites go with fish,’ this intelligent system prioritizes the primary or predominant flavor and then the protein, says Comfort. “And the beauty of a database-driven platform is that it is constantly growing – as we get new and unusual pairing requests we will continue to expand the database,” adds Comfort.

FINE Design Group developed the web and mobile technology using an algorithm that combines codified human wine knowledge and “fuzzy”, relevance-ranked search techniques.

“The goal was to improve the experience with wine, and with Foster’s brands, by providing consumers expert pairing advice wherever and whenever they need it,” says Steve Fine of FINE Design Group. “We built a technology platform and interface nimble enough to support the range of customers, wines, and situations that Foster’s serves.”

About FINE Design Group:
Founded in 1993, FINE is a web design and strategy firm with offices in San Francisco and Portland and a worldwide stable of talented design and technology collaborators. The award-winning firm has gained notoriety for combining technology and strategy capabilities with traditional design expertise to develop hand-crafted brand relationships through web, print, and corporate identity projects. http://www.finedesigngroup.com

About Foster’s Wine Estates Americas
Foster’s Wine Estates Americas (FWEA), is the premium wine portfolio owned by Foster’s Americas, a regional division of Foster’s Group of Australia. With a proud history that dates back to the 1800’s and marked by the highest commitment to quality products and strong business returns, FWEA produces and markets an international portfolio of highly respected branded wines from iconic estates like Beringer Vineyards and Chateau St. Jean in California, Penfolds, Rosemount and Wolf Blass in Australia, Castello di Gabbiano in Italy, and Matua Valley in New Zealand. Many of these estates were founded by pioneers in their regions and continue to craft wines at the forefront of quality, innovation and regional expression. http://www.fosterswineestates.com

Contact: Joshua Kelly, FINE Design Group, 415.552.9300 or josh@finedesigngroup.com,
http://www.finedesigngroup.com [Photography Available]

Contact: Elizabeth Hooker, Foster’s Wine Estates Americas, 707.299.3268, Elizabeth.hooker@am.fostersgroup.com

eWine Match In Action

View Here: http://www.finedesigngroup.com/words/theyrerich.html

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~ by joshuakelly on March 5, 2008.

 
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