Bohemian Highway Wines Website

If the web copy for Foster’s Group’s Bohemian Highway Wines was so good at defining their brand, why did we hide it in the little secret pictures along the road? Well, if you can’t find them all, they’re here in this posting. Or try and find them at their site.

Bohemian Highway Wines Website

  • The Bohemian Highway is a real stretch of road that winds through Northern California vineyards and redwood forests. Or else it’s something much more than that.
  • It’s a short road, really. Except that once you’re on it, it never really ends.
  • The shortest distance between two points may be a straight line. Which is great to know if you want life to be short.
  • Life will throw all sorts of bumps, twists, and turns at you. If you’re lucky.
  • You may be on the Bohemian Highway right now and not even realize it.
  • Webster’s can’t really define Bohemians; Bohemians define themselves.
  • Boldly go where no one has gone before. Or humbly go. Or sprightly go. Point is, just get there whatever way you want.
  • It is said that the journey is the reward. It is not, however, said often enough.
  • Imagine living life through the eyes of an artist. There, you just did it.
  • It’s not that this road can’t get you there quickly. It’s that this road already got you there.
  • When you really stop and think about it, there’s no such thing as a detour

Check out the full project tour at FINE.

~ by joshuakelly on March 1, 2008.

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