BrandChannel Brand Predictions

I play soothsayer, providing a few words for a BrandChannel article on predictions for 2007 at

Or Here:

Brand Channel

Brand-Building Reinvented
“Many consumer segments have become numb to messages that smack of traditional advertising. Marketers and branders will need to understand how to integrate their brands into this type of experience, building entertainment and viral value in more grassroots approaches surrounding less overt sales messaging.”
Josh Kelly, Principal
FINE Design Group

~ by joshuakelly on March 1, 2007.

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