WHITE ZINFANDEL
You savor the first hint of strawberries, hold the glass up to the light, and think, “pink is definitely my new white.”

CHARDONNAY
All of a sudden, it’s like you’re juggling a lemon, a pear, an apple, and a peach. On your tongue.

SAUVIGNON BLANC
The melon and citrus flavors are great. But it’s those hints of passion fruit that evoke the strongest emotions.

GEWURZTRAMINER
You wonder: is that lichee fruit? White peaches? What are these flavors and, more importantly, where have they been all my life?

CHENIN BLANC
It’s like a flashback to a spring morning that was so bright and crisp you wished aloud someone would bottle it.

ZINFANDEL
Spicy berries and juicy pepper. Dark colored, yet bright. Swirling in your glass is proof positive that life is full of glorious contradictions.

CABERNET SAUVIGNON
As you pour, the anticipation grows – anything that looks like rubies and smells like cherries is bound to be a winner.

MERLOT
Gaze at the deep red color, sip the deep cherry flavor, and think deep thoughts. Like how you wish you had a deeper glass.

WHITE MERLOT
What was it you were tasting the last time you tasted berries like this? Now you remember – it was berries.

PINOT NOIR
Is this smooth cherry and herb flavor why everyone’s talking about Pinot? You’re not sure, but it’s definitely worth discussing over Pinot.

PINOT GRIGIO
Maybe somebody’s planning to send you a big bouquet of tropical flowers. But you beat them to it with that last sip.

MOSCATO
Something about the sweet, creamy, peach flavor makes you feel like maybe it shouldn’t pair with dessert so much as replace it.

WHITE CABERNET SAUVIGNON
Pour one for a friend, too. Then you can take turns holding them up and looking at the world through rose-colored glasses.

See the Award at Communication Arts Design Interact

See the live site at www.montevina.com

There is much grand copy throughout, but here’s the list of rotating quips on the home page (find the ! – the world’s worst hidden Easter egg):

• What is white wine if not red wine that does not happen to be red?
• We live wine. To clarify, living wine includes drinking it.
• Every sip a winner.
• Don’t believe in miracles? Drink this wine while remembering it grew on nothing but dirt and water.
• You know what’s just wrong? The fact that the words wine and whine sound the same.
• Perfect compliment to an empty wine glass.
• Jugglers turn out balanced wines.
• If we said it paired well with pears, would the world explode?
• Sing to grapes. They’ll appreciate it even if you’re not so good.
• The official wine of drinking wine.
• Love potion, panacea, magic elixir. Call wine what you will, but don’t say it doesn’t exist.
• Mean people are not allowed to touch our barrels.
• Red wine is always red. But white wine? Never white!
• Pause to consider that you may have been this wine in a past life.
• You can buy our wine if you promise not to waste a drop.
• They were all excited about the gold around here until the grapes started growing.
• Goes well with your fancy gourmet meal, or your best intentions.
• You may already be in love with this wine.
• Purple hair makes for bolder, more colorful reds.

FINE Design Group delivered the site. It can still be viewed here: http://www.finedesigngroup.com/work/website_archives/bando/site/index2.html

Copy by me. Design by FINE Design Group.