joshuakelly.com » strategy

Burgerbase Lives

joshuakelly — Sat, 01 Mar 2008 07:39:46 +0000

I came up with the name “Burgerbase” to describe the world’s largest database of burger recipes. I wanted that in writing somewhere. And that somewhere, apparently, is here.

If you’re hankerin’ for a hunka burger, check it out here: http://burgerbase.sutterhome.com/

Stealth Consulting Project For Nike

joshuakelly — Sat, 01 Mar 2008 06:59:38 +0000

I can only say it involves a revolution both in shirts and in retail promotions. I can’t tell you more than that; you might be from Puma.

Oh, alright! I can also tell you all of the names of the promotional ideas. But if you are from a certain Puma-centric athletic apparel company, avert your eyes:
1: Obviously Subliminal
2: Tides
3: 7 Days A Week
4: My New Favorite Shirt
5: Frames or An Instant Classic
6: Shadow Puppets
7: Diorama: The Multi-Tool of Athletic Wear
8: The Grocery Promotion
9: Lose Your Shirt
10: Photo Booth Dressing Room
11: Perma-shirt Syndrome
12: Christo Strikes Again
13: Robot Demo
14: Carnival Booth
15: You To A Tee
16: World Record Shirts
17: Popularity Contest
18: Your First Taste Is Free

Covad Product Decision Tree

joshuakelly — Mon, 05 Mar 2007 02:10:49 +0000

Who says strategy has to be ugly? Charts can be pretty, too. Take this project for Covad – assembling a complex flow chart of decisions that guide consumers/businesses as to which VoIP product to buy (and guide Covad how to manage that process). Started out in boxes that looked all management consultant-y, but there’s no reason this decision tree couldn’t look like, well, a tree. Or a cactus. (Note, original content in flowchart form is omitted to retain confidentiality – below are just the pretty pictures).

A new credo: any strategy that you expect to be followed throughout an organization should look good hanging on people’s walls.

Montevina Winery – Website & Print

joshuakelly — Wed, 03 Jan 2007 00:44:55 +0000

See the Project Tour at FINE Design Group

See the Award at Communication Arts Design Interact

See the live site at www.montevina.com

There is much grand copy throughout, but here’s the list of rotating quips on the home page (find the ! – the world’s worst hidden Easter egg):

What is white wine if not red wine that does not happen to be red?
We live wine. To clarify, living wine includes drinking it.
Every sip a winner.
Don’t believe in miracles? Drink this wine while remembering it grew on nothing but dirt and water.
You know what’s just wrong? The fact that the words wine and whine sound the same.
Perfect compliment to an empty wine glass.
Jugglers turn out balanced wines.
If we said it paired well with pears, would the world explode?
Sing to grapes. They’ll appreciate it even if you’re not so good.
The official wine of drinking wine.
Love potion, panacea, magic elixir. Call wine what you will, but don’t say it doesn’t exist.
Mean people are not allowed to touch our barrels.
Red wine is always red. But white wine? Never white!
Pause to consider that you may have been this wine in a past life.
You can buy our wine if you promise not to waste a drop.
They were all excited about the gold around here until the grapes started growing.
Goes well with your fancy gourmet meal, or your best intentions.
You may already be in love with this wine.
Purple hair makes for bolder, more colorful reds.