Covad Product Decision Tree

joshuakelly — Mon, 05 Mar 2007 02:10:49 +0000

Who says strategy has to be ugly? Charts can be pretty, too. Take this project for Covad – assembling a complex flow chart of decisions that guide consumers/businesses as to which VoIP product to buy (and guide Covad how to manage that process). Started out in boxes that looked all management consultant-y, but there’s no reason this decision tree couldn’t look like, well, a tree. Or a cactus. (Note, original content in flowchart form is omitted to retain confidentiality – below are just the pretty pictures).

A new credo: any strategy that you expect to be followed throughout an organization should look good hanging on people’s walls.

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Covad Product Decision Tree