Or Here: http://www.finedesigngroup.com/words/brands.html

Brand-Building Reinvented
“Many consumer segments have become numb to messages that smack of traditional advertising. Marketers and branders will need to understand how to integrate their brands into this type of experience, building entertainment and viral value in more grassroots approaches surrounding less overt sales messaging.”
Josh Kelly, Principal
FINE Design Group

See the Award at Communication Arts Design Interact

See the live site at www.montevina.com

There is much grand copy throughout, but here’s the list of rotating quips on the home page (find the ! – the world’s worst hidden Easter egg):

• What is white wine if not red wine that does not happen to be red?
• We live wine. To clarify, living wine includes drinking it.
• Every sip a winner.
• Don’t believe in miracles? Drink this wine while remembering it grew on nothing but dirt and water.
• You know what’s just wrong? The fact that the words wine and whine sound the same.
• Perfect compliment to an empty wine glass.
• Jugglers turn out balanced wines.
• If we said it paired well with pears, would the world explode?
• Sing to grapes. They’ll appreciate it even if you’re not so good.
• The official wine of drinking wine.
• Love potion, panacea, magic elixir. Call wine what you will, but don’t say it doesn’t exist.
• Mean people are not allowed to touch our barrels.
• Red wine is always red. But white wine? Never white!
• Pause to consider that you may have been this wine in a past life.
• You can buy our wine if you promise not to waste a drop.
• They were all excited about the gold around here until the grapes started growing.
• Goes well with your fancy gourmet meal, or your best intentions.
• You may already be in love with this wine.
• Purple hair makes for bolder, more colorful reds.