joshuakelly.com » For Immediate Release

Iron Man 2/Norton: Eliminate Online Evils

joshuakelly — Fri, 30 Apr 2010 04:11:49 +0000

The new Iron Man 2 promotion from Norton by Symantec. Norton fights cybercrime. Iron Man fights bad guys, too. So go read a digital comic. Play an interactive sweeps game for a chance to win fun prizes. And, of course, join the fight against cybercrime. What could be wrong with all that? Nothing, I say. http://www.norton.com/ironman/

Robert Mondavi Is Alive And Well

joshuakelly — Fri, 30 Apr 2010 04:01:50 +0000

The year is 19… let’s say 50. American’s subsist on a steady diet of Wonder Bread, Jello, and Kool Aid. There is no Food Network, no wine aisle at your average supermarket, no Trader Joe’s, no Williams-Sonoma, no such thing as organic.

Somewhere along the way in the year’s since then, the culture of food started changing in America. Of course, Jamie Oliver would argue that it didn’t change enough, that the Wonder Bread regime is still firmly in place. But there is also a strong and vibrant food culture that owes much to movements begun by people like Julia Child and Robert Mondavi.

A few years back, industry giant Constellation Brands bought the Robert Mondavi family of wine brands for a whopping $1.2 Billion. It made a big statement about how much equity the Mondavi name had built while Robert Mondavi was helping to build Napa Valley and the culture that surrounds it.

The new website at http://www.robertmondavi.com/ is the first true, unified reflection of what he had in mind all along. The first time his story is told, and reinforced with the brand(s) he created to form the full picture.

The new site takes you through the timeline of how his vision evolved, integrates the on-site events and educational programs that helped make his ideas accessible. It’s peppered with his quotes and ideas, and back-ended with a CMS to keep it all fresh. And above all, it creates a brand platform, using everything from color palette to navigation to content and imagery, where everyday wine and expensive wine can co-exist in a cohesive vision of gracious living.

Somewhere, Mr. Mondavi is tossing back a nice Cab and smiling. Although he probably has some suggestions for improvement.

A Picture’s Worth 1,000 Notes

joshuakelly — Thu, 25 Mar 2010 00:07:28 +0000

Famed music photographer Jim Marshall died today. He took some enduring and iconic shots, like this one of The Beatles walking off after their last concert, at Candlestick Park.

Notes from the Jabberwocky

joshuakelly — Wed, 10 Feb 2010 18:22:17 +0000

A performance art piece about email communication, using actual emails sent as replies over the last year or so to emails that didn’t make much sense. Not sure what it all means, frankly, except that you know you’ve all received emails that made about as much sense as these, or been tempted to reply like this at some point to limn the sheer silliness and volume of email nonsense we all endure.

View the original article, or read below.

The names have been changed to protect the innocent.

_________________

From: Jabberwocky
Subject: Latest Project, J.Jub Bird Etc.
To: PD

PD:

Can you ask them to see if they could recalibrate the microspool to optimal boolean hexidecimal interoperability? If they say yes, I’m closer to knowing what’s going on than at first I thought… Thanks.

_________________

From: Jabberwocky
Subject: himiny biminy boo- Very Important
To: PD

Gloinkenhooper:

% – lichtenstein
f – robin hood
@ – squallum con carne. idiopathoposcopy, en garde. Verily.

Spats!

(w/c – wackidy shmackidy doo)

_________________

From: J.Walky
Subject: Ahhh! Hebliphmo!
To: PD

Anyflupe, lackatrackamus eldrift en tallyho. Let’s rintintin all the way to Baton Rouge. Phlid du.

Lolly.

- Scooter

Sent from my iPhone

_________________

From: Jabberwocky
Subject: Necessary Changes. Glinky dinky doo!
To: PD

Heltroscopy, imminy boffco. Ack. Insead:

# – tralala
^ – vinyaveda, oop
g – yo yo ma (times 7)

Wackidy Smackidy Xtry Kersnackity…

Lilo,

Cap’n Rollo

_________________

From: Jabberwocky
Subject: Epiphany!
To: PD

Admiralty -

In truth, the heretofore epiphany made chocolate entropy all but stochastic. Still, I matriculate haltingly at the altar of emblazoned filaments, waffling slowly in the rutted hazelnut effluvium. Ah well, we dance the can-can when we can, can we? Penultimately, my credo is thusly extruded:

- De Doo Doo Doo De Da Da Da is all I have to say to you
- I was born by the river in a little tent, and just like the river I been runnin ev’ry since
- If there’s a bustle in your hedgerow, don’t be alarmed now

Pull the ripcord, Effie, the ants look like people from here!

Whatchou talkin’ bout, Willis?

_________________

From: Jabberwocky
Subject: Ahhh! Hebliphmo!
To: PD

Yellow! Wahimpha tillyoscopus!

Oh. I get it. Looks great.

Let’s push it Live.

Thanks.

Continuum Estate: A Singular Site for A Singular Wine

joshuakelly — Fri, 05 Feb 2010 04:41:02 +0000

“It’s a single wine, produced with a clarity of focus, at the highest level”, to quote Tim Mondavi about his Continuum Estate wine. A pretty good description of the new Continuum website as well. The structure is unique and the look and feel is dramatic. Wait for the brief and flash-restrained home intro of the transforming “one tree” graphic, and you’re into a site that actually exists on a Continuum. You can navigate by traditional left nav means, or scroll on what appears to be a continuing spool of imagery and words that make up the “pages”. This site, from FINE Design Group, is at the strong of the coolness Continuum.