At all such public events, look around. How many people are engrossed in their portable devices at the expense of being there? A sea of little screens. Unless you’re in a great spot or truly focused on getting the best video, you can pretty much depend on someone else getting something more viewable and posting it to YouTube. In fact, at the victory parade, you had players video taping fans who were video taping the players – both of them were caught on video by the media.

That said, some of the best reactions are people in their houses.

Instead of offering up my own shoddy Flip cam work, here I “curate” my Top 10 (or so) Crowdsourced Fan Reactions to the San Francisco Giants World Series 2010.

Yancy’s Saloon – Irving Street: A block from my old home. What’s neat about this one is when it starts you think they’re ALREADY celebrating, but no, they haven’t even started. Suitably pandemonious final out footage at 2:10.

Finnerty’s New York City: Seeing this reaction to the final out in NYC makes me think the whole world reacted this way.

Civic Center San Francisco: Here’s exactly where I was. Thanks to whoever shot much better video than I did.

Sea of Flips: This is the best view of the Flipphenomena from the other end of Civic Center. At some point, you have to decide whether you’re going to be some place NOW, or film it and watch it LATER.

Dancin’ in the Mission Street: Not super sure that’s all firecrackers you hear there.

Pete’s Tavern: Solid chanting leading up to the moment at 4:30. Somebody must’ve fallen off the furniture at this one.

Some People’s House: A1:27. Love how at the end, mom says “Back to Homework”

Schertz Lonaker House: If there’s one thing I know, it’s that the Schertz/Lonaker’s know how to party!

Some Dudes: Nice titles. Way to fade out on “finally”.

USF Dorms: Well produced. Though I look to this generation to update me past the 1984 Van Halen soundtrack.

Le Parade

We Are The Champions: Lots of singing on this run. I liked when, like here, it wasn’t always Journey.

MIKE! I love Mike. He lives in L.A., where everything sucks and he must celebrate in solitude. But celebrate he does.

Very Bouncy.

See you next year.

I love this idea – nice CMS and front end design, backed by a simple but robust dashboard. It’s like your face online. And it’s just nice to have a simple hub for your cloud-based identity. The folks at About.me got me into the beta nice n’ early and were helpful when I lost my login stuff.

I have to say, though, that when confronted with the need to populate the giant image area and luxurious profile box, I got some sort of social media stage fright. It’s just so… big. It’s like the social media Soul Train spotlight dance. I defaulted to my innate defense mechanism to make everything small, black and white, or evasively clever. So I’m not sure I’ve optimized my use here. This may be version 1.0, or even 0.1.

Sign up for the beta at http://about.me/.

Somewhere along the way in the year’s since then, the culture of food started changing in America. Of course, Jamie Oliver would argue that it didn’t change enough, that the Wonder Bread regime is still firmly in place. But there is also a strong and vibrant food culture that owes much to movements begun by people like Julia Child and Robert Mondavi.

A few years back, industry giant Constellation Brands bought the Robert Mondavi family of wine brands for a whopping $1.2 Billion. It made a big statement about how much equity the Mondavi name had built while Robert Mondavi was helping to build Napa Valley and the culture that surrounds it.

The new website at http://www.robertmondavi.com/ is the first true, unified reflection of what he had in mind all along. The first time his story is told, and reinforced with the brand(s) he created to form the full picture.

The new site takes you through the timeline of how his vision evolved, integrates the on-site events and educational programs that helped make his ideas accessible. It’s peppered with his quotes and ideas, and back-ended with a CMS to keep it all fresh. And above all, it creates a brand platform, using everything from color palette to navigation to content and imagery, where everyday wine and expensive wine can co-exist in a cohesive vision of gracious living.

Somewhere, Mr. Mondavi is tossing back a nice Cab and smiling. Although he probably has some suggestions for improvement.